The Civic Auditorium was renamed in 1992 following Bill's death. At the entrance are six bronze disks embedded into the sidewalk, each representing a Bay Area musician or personality who has been acknowledged for lifetime achievement in contributing to an original sound in American music. The collection is recognized as the Bay Area Music Awards Walk of Fame.

On October 26, 1957 Elvis Presley performs following the premier of Jailhouse Rock in Memphis. Elvis opened his West Coast tour with a concert at Civic Auditorium. On May 14, 1965 The Rolling Stones, The Byrds, Beau Brummels, Paul Revere and the Raiders, and the Vejtables perform. On June 4, 1966 The Jefferson Airplane lit the place up... On March 21, 1967 Eric Burdon and the Animals appeared here as well.