Jim Marshall, who died of natural causes in New York City on March 24, 2010, over a 50-year career created hundreds of legendary images that came into the public consciousness through magazine features, more than 500 album covers, and six books, Monterey Pop, Not Fade Away, Proof, Jazz, Trust and Pocket Cash. Pocket Cash: Photographs of Johnny Cash (Chronicle Books, 2010) was the last book developed by Jim and approved by him weeks before his death.

Some of the many things Jim is remembered for are his iconic images at Woodstock, such as The Who greeting sunrise. Also, his photographs of recording sessions for Crosby, Stills, Nash and Young and the famous image of Johnny Cash flipping the bird at San Quentin. His photographs of The Allman Brother's At the Fillmore East were used on the album cover of the same name.